Legal

AI policy

We teach AI and we use it. This page says plainly where it sits in the work, because clients and students are entitled to know.

In studio work

AI is used for ideation, image generation, upscaling, variation, drafting and documentation support. Every deliverable is directed, reviewed and corrected by a human designer before it leaves the studio. Nothing ships unchecked.

In teaching

Course examples are produced with the same tools we teach, on real project material. Where an image or a walkthrough was generated rather than photographed, we say so in the lesson.

Your material

• Client and student material is not used to train third-party models.
• Where a tool offers an opt-out from training on submitted content, we take it.
• Confidential project material is only put through tools that a client has approved for that project.

Attribution and rights

We check that the tools we use grant commercial rights to their outputs, and we do not present generated work as photography of built projects. Reference images used in teaching remain the property of their owners.

What AI does not replace

Judgement about a brief, structural and regulatory reality, materials, budgets and the relationship with the client stay human. AI shortens the distance between an idea and something you can show. It does not decide whether the idea is right.

Last updated 10 September 2026. Questions about this page: get in touch.